During the final year of my undergraduate studies, I was hired to lead the branding design for the 2019 Visual Arts Senior Exhibition. Entrusted with full creative freedom, I developed a visual identity rooted in the core elements of digital and print media—pixels, RGB, and CMYK—to conceptually tie together the diverse disciplines showcased in the exhibition, including animation, cinematic arts, graphic design, intermedia, photography, and print media.

The final deliverables included a cohesive suite of print and digital assets: exhibition posters, promotional postcards, collectible pins, a custom photo booth template, and web/social media graphics. The branding successfully unified the work of graduating students under a vibrant, modern aesthetic that celebrated the intersection of technology and creativity across the Fine Arts department.