Winter and Summer Sessions at UMBC give students flexible opportunities to stay on track toward graduation. As the lead designer for the 2025 campaign, I crafted a cohesive visual system that brought the university’s vibrant colors and dynamic shapes to life, creating a sense of momentum and optimism.

The campaign extended across multiple touchpoints, including on-campus signage, static and animated digital ads, a printed booklet mailer, and mailed postcards—ensuring a consistent and engaging presence both physically and digitally.