The U.S. Green Building Council (USGBC) promotes sustainable building by providing tools, data, and proven solutions to help professionals create high-performance, resilient, and healthy spaces. Their mission is to scale building decarbonization, restore ecosystems, support community well-being, and address climate change. With over 30 years of experience, they lead efforts to improve environmental and human health through green building practices. Their headquarters in Washington, D.C. demonstrates this commitment with triple Platinum certifications in LEED, TRUE, and WELL. 

This project focuses on creating a compelling poster and a series of postcards aimed at engaging young adults with the mission and impact of the Greenbuild Expo. The goal is to spark curiosity, raise awareness about the importance of sustainable building, and inspire action among the next generation of environmental leaders.

Through bold, modern visuals and concise, powerful messaging, the materials will highlight key themes of the Greenbuild Expo—climate action, innovation, equity, and healthier communities. The design will reflect the energy and urgency of today’s environmental challenges while framing the Expo as a place for learning, networking, and real-world impact.

These pieces will serve as both eye-catching marketing tools and calls to action—driving young adults to explore the Expo, get involved in green building initiatives, and see themselves as part of a global movement for a more sustainable future.